RFB VALUES

ABOUT

Timeless

We strive to create high-quality timeless pieces that are not just beautiful but also meaningful, long-lasting and repairable; responsibly produced, respectful, in harmony with nature and evolving with you by reflecting your style and personality overtime.

Faithful

Our existence is rooted in our loyalty to internal values. We are strong proponents of slow fashion and conscious consumerism, and believe that firms radical transparency is the key to achieving sustainability.

Genuine

True Style is about styling yourself purposely.
We believe that when people understand their own values, beliefs, and passions, they are better equipped to make choices that align with their true selves, and ultimately live a more authentic life.

Passionate

Passion is the heart of RFB, it drives us. RFB is a heartfelt invitation to embrace the love for fashion from a place that is both purposeful and meaningful.
We want our community to feel empowered by the style choices and to use fashion as a tool for self-expression and personal growth.

Unique

We take the pride in the fact that each of our pieces carries with it an unique story.
Each of our designs are infused with symbols and meanings that are intended to inspire introspection and self-discovery so you feel empowered from inside out.

Craft

At the heart of our philosophy lies a deep respect and appreciation for the art of craftmanship. We firmly believe that every piece we create should be a testament to the meticulous attention to detail and skill that goes into its making. We rely on the savoir-faire of our artisans and leather tanners.
The careful and deliberate manipulation of materials, the specialized techniques used to shape and form each element, and the nuanced finishing touches all come together to create a finished piece that is truly one-of-a-kind.

How it all started

From our CEO’s experience at LOEWE as a Luxury Leather Goods Project Manager
along categories such as handbags, small leather goods, and women's accessories,
and being responsible for the women's resort pre-collection, to here role at ALOHAS
as Head of Product & Design Director.

Thus, RFB is born as a firm designed for the consumer of the future. Demanding, well-informed, seeking a brand aligned with their social and environmental values, and willing to invest in quality and elegant timeless pieces.

RFB offers a consistent and trustable firm, adhering to the values it advocates: durability, timelessness, authenticity, uniqueness, and craftsmanship.

Above all, RFB is a brand that stands for authenticity and self-expression. Each of our pieces, from the moment we conceive them, are a mantra, accompanying and
encouraging you to achieve your dreams. A materialized dream: to empower all women to feel beautiful, incredible, but above all, strong, unbreakable, and unstoppable. Our brand advocates for self-care and aims to change the narcissistic perception of fashion. We strive to make people realize that fashion is not superficial but a powerful ally with a purpose of expression, meaning, and a mission to celebrate authenticity. When lived this way, from within to the outside, it takes us to great heights and helps us feel true to ourselves, raising our style and our standards.

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